ATTENTION: FOR SALE BY OWNERS!
Many homeowners believe to maximize their home sale they should sell it themselves. At first glance, they feel selling a home is simple. Why should they pay a broker fee for something they could do themselves? However, close to half of all FSBO’s were unhappy with the results they achieved by selling themselves. WHY?
Many FSBO’s say the time, paperwork and everyday responsibilities involved were not worth the money they saved in commissions. By the time they figured out fees paid to marketing and advertising, they would have been better off paying a broker’s fee that would have included these charges.
Selling a home requires an intimate understading of the real estate market. In today’s market if the property is priced too high, it will sit and develop a reputation as a problem property. REMEMBER TIME IS MONEY when selling a home and if you spend too much money on marketing then is it worth trying to sell it yourself?
Before you decide to sell FSBO, consider these questions. A little time spent now could pay off tenfold in the future.
DO I HAVE THE TIME, ENERGY, KNOW HOW, AND ABILITY TO DEVOTE TO SELL MY HOME?
One of the keys to sell your home effectively is complete accessibility. Many homes sit on the market much longer than necessary because the owner isn’t available to show the property. If you are going to try to sell by owner, you must devote a certain amount of time each day and it is not going to be according to your schedule all of the time.
AM I PREPARED TO DEAL WITH THE ONSLAUGHT OF BUYERS WHO THINK THEY CAN “LOW BALL” THE SELLER?
Another challenge of selling a home by owner is screenign unqualified prospects who thing they can low ball you since your saving money on the real estate commission.
AM I ABLE TO ANSWER QUESTIONS ABOUT FINANCING FOR THE BUYER?
One of the keys to selling is to haave all the necessary information about the buying process including financing. If you can recommend a lender to assist them in the buying process the quicker your home will be sold.
DO I UNDERSTAND ALL THE LEGAL ISSUES IN SELLING A HOME BY OWNER AND DO I HAVE ALL OF THE LEGAL FORMS NEEDED TO GIVE TO A BUYER?
You should ask yourself : “Am I prepared to handle legal disputes with buyers?” and ” Do I have access to forms such as real estate contracts, seller disclosure forms, lead based paint, radon, etc.
My hope here has been to educate and help you avoid the pitfalls many FSBO’s go through. I hope you found the ideas valuable and if there is ever any way I can be of service to you or anyone you care about. please have them contact me personally here or at my website: jacklewitz.com. Your initial onsultation is always completely free of charge and you’re under no obligation of any kind. We’ll sit down for 15-20 minutes ….no high-pressure, just plain talk. Go ahead and give me a call. I’d love to hear from you!






Jack,
As a Realtor I naturally agree with everything you say. My problem is getting these points across to FSBOs without causing offence and turning them off. I work the FSBO market hard with only moderate success so far. The number of FSBOs is increasing in my area and I’m sure everywhere because of the promises of the online sites and because these sellers think that Realtors get too much money for what they do and they can sell their house just as well themselves. I would like to see a serious study done of the major 4 or 5 online FSBO sites to find out what percentage of sellers who list there, actually sell their homes. We are told that overall, only about 25% of sellers who try to sell privately, actually do and ultimately turn to professionals. Logic would suggest that the same sort of percentage applies to the online sites but wouldn’t it be enormously valuable to Realtors if we could state unequivocally that only 20 or 25 or 30% 0f people who use these sites ever wind up selling their homes this way? Seems to me it might well be the expense for the NAR to hire someone to do a study.
What do you think?
Andy
Comment on April 3, 2007 @ 2:49 am
Andy,
I appreciate your comments and am glad other realtors are reading my blog site. I think in today’s real estate market we as realtors are the experts in marketing a home for sale and we have to show and act like we are the experts. There is more to marketing a home than sticking a for sale sign on the property and placing an ad in Craigs list. Few FSBO’s have the time, knowledge, or energy to effectively market their home for sale. As far as statistics are concerned, I think you should just continue to try to work with FSBO’s because its all a numbers game and being at the right place at the right time. Eventually, you will find a FSBO that will be ready to list with a realtor and you will be there as the agent who can get it done. Good luck and stay in touch
Comment on April 3, 2007 @ 3:16 am